Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 CoverGirl Syncs with The Hunger Games - Beauty Packaging

What are you searching for?

Sign in
Beauty Buzz

CoverGirl Syncs with The Hunger Games

Author Image

By: Jamie Matusow

Editor-in-Chief


CoverGirl capitalizes on a new movie.
CoverGirl has announced its first-ever major movie sponsorship with Lionsgate’s “The Hunger Games: Catching Fire,” scheduled for release in North American theaters on November 22. A creative advertising campaign inspired by the film will feature new products from the bestselling brand’s upcoming Capitol Collection, which was used in the movie. The film’s makeup department used CoverGirl products on set to create the film’s luxurious, high couture looks.

“With ‘The Hunger Games: Catching Fire’ partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and general manager, global P&G Cosmetics.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics